# Widget vs Link vs Embed - Chatbot Types explained

You can use Collectchat chatbots in three different ways. We refer to the three

different types as: Widget, Link, and Embed.



You can choose the Chatbot type via Settings > General > Chatbot type.

Each Chatbot type offers unique features and design choices. Switching Chatbot
Types updates the settings menu to display the relevant options.


WIDGET

Widgets
[http://collectchat.help.center/article/1045-how-to-design-your-chat-widget] are
the most popular way to deploy chatbots. They appear on your website as avatars
and expand upon clicking the avatar.





A chatbot widget
[https://collect.chat/help/article/1045-how-to-design-your-chat-widget] can
serve as a website assistant and efficiently gather leads on your website while
using minimal space.



When you're using your chatbot in widget format, you have access to advanced
behavior and targeting features
[https://collectchat.help.center/category/107-targeting-behavior].




LINK

Link format allows you to design a full-page chatbot and use it as your landing
page
[https://collectchat.help.center/article/1061-design-a-conversational-landing-page].



This is useful when you want to create a landing page
[https://collectchat.help.center/article/1061-design-a-conversational-landing-page]
to share on your social media, or use in your email and SMS campaigns. When
someone opens the link, the chatbot will take up the full webpage and start the
interaction.






EMBED

When you choose Embed as the Chatbot type, you can embed the chatbot
[https://collect.chat/help/article/1005-how-to-embed-your-form-in-a-webpage]
anywhere inside your web page or even inside your blog articles. It seamlessly
integrates with your design, allowing user interaction without the need to open
a new tab.







Note



You can use the same chatbot in multiple formats at once. For instance, after
deploying a code snippet
[https://collectchat.help.center/article/1004-how-to-add-chat-widget-to-website]
on your website to use the chatbot as a chatbot widget, you can also convert it
to a Link and share the URL on social media. Changing the Chatbot type does not
affect the deployed code snippet.