# Opinion Scale Type

This question type is useful to gather the Net Promoter Score® from your
customers. This metric allows you to measure customer satisfaction and loyalty.


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 * Those who respond with a score of 9 to 10 are called Promoters, and are
   considered likely to exhibit value-creating behaviors, such as buying more,
   remaining customers for longer, and making more positive referrals to other
   potential customers.
   
   

 * Those who respond with a score of 0 to 6 are labeled Detractors, and they are
   believed to be less likely to exhibit the value-creating behaviors.
   
   

 * Responses of 7 and 8 are labeled Passives, and their behavior falls between
   Promoters and Detractors.



Note



You can set Logical Jump [/article/1020-logical-jump] for Opinion Scale type
based on the answer they give.

(Net Promoter, NPS are registered service marks, and Net Promoter Score and Net
Promoter System are service marks, of Bain & Company, Inc., Satmetrix Systems,
Inc. and Fred Reichheld.)



Tip





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 * Once you click on publish, all pending changes will become live on your form.